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On the floor of the 2015 Marijuana Business Conference and Expo in Chicago this week there is one word on everyone’s lips: greenhouse. From investors to cultivators, the consensus is that a bright future for cannabis cultivation is looming, and the future is Sungrown.

sunlight is the ideal means to grow plants

There are countless advantages to greenhouse growing, but the core of the argument always returns to an inescapable token of common sense: sunlight is the ideal means to grow plants. No matter what combination of solar-panel-charged LEDs or subterranean geothermal cooling humans come up with, no methodology to date can hold a candle to the convenient fusion reactor in the sky shining light on us daily.

This is the reason I come to work every day. It is the reason I and my team have dedicated the last 3 years of our lives striving to advance the frontier of cannabis. We believe that when environmental ideals and productivity goals converge, the result is a quantum leap in the way we think about agricultural cannabis.

We aspire to deliver an experience free from compromise: cannabis cultivated to push world class standards, with the satisfaction of sustainability and locality. These ideals permeate our thinking through every decision, and this philosophy is infectious. From Kincardine, Ontario to Twin Pine, California, the brightest minds in cannabis agriculture are designing a sungrown future.

The core tenets of this collective belief system are hard to ignore.

Sungrown cannabis grows faster and yields more per harvest. This is good for farmers.

Modern greenhouses enable a granular degree of environmental control, facilitating the most rigorous quality assurance in the world. This is good for end users.

Greenhouses require technical and specialized workforces, sharing insight from BC’s long history in agriculture. This is good for the job market.

Greenhouses can require 90% less electricity than their indoor equivalents. This is good for the electrical grid.

Greenhouse production can be net carbon offset by millions of kilograms per year. This is good for the planet.

We can do things the way they have been done so far, or design the future

You have a chance to expand this conversation. Cannabis law reform is supported by 73% of British Columbians today. With this new industry will come exciting technology, investment capital, an emerging job market, and ample social engagement. We are laying the foundation for production infrastructure that will provide a new standard of quality assurance and reliability to those who utilize the plant. We can do things the way they have been done so far, or design the future.